Why do you come back to this site? Engagement Loops: #3 of 4

Motivation Action FeedbackThree reasons* this site exists are to help you plan, produce and promote your own website and other digital media. This is the third of four posts on getting people to come back to your website. (also see post #1 and post #2)

The title promised more to come. The last post said when this would be available …but if the previous posts weren’t of interest to you none of that matters.

As people revisit your site you build your reputation and to a certain level you build your relationship with your audience. It doesn’t take many people to start recommending your site to begin to build a larger audience.

So far the suggestions on ways to encourage people back haven’t involved the visitor having to give you any information. In some contexts that is fine. You don’t always need to know who is benefiting from your site but feedback is good for you and good for your audience.

Here are twelve engagement ideas that require users to register with either a real or username. One again the ideas were originally compiled for people creating community and scripture focused websites in non-major languages.

  1. Sign up for text messages
  2. Forum or facebook group (for this site see facebook.com/groups/DigitalEngagement/ )
  3. Comments (eg I’ll happily go into greater depth on any of these topics as requested)
  4. User contributed translation or dictionary
  5. Competitions (Real or virtual prizes)
  6. Reading plans with progress (eg as with YouVersion)
  7. Progress bar on reading site – “you have viewed”
  8. Badges and trophies
  9. Scripture memorisation
  10. Prayer requests
  11. Email updates
  12. Extra content for registered users

Why might would people want to register?

You may want people to register so that you can send them extra information, so you can ask them for feedback, or simply so that they are part of a wider community engaging with your material.They will only want to register if they can see the benefit. eg receiving updates about content they are interested in or being able to participate in a wider community.

Engagement Loops

I’ve been using the phrase “Engagement Loops” in the title. It is a term I heard in a free online course on ‘gamification’. (I’ll blog more on gamification itself is)

Engagement loops explain why people keep going when playing games or engaging in anything that is game-like. The theory is basically that one people have enough motivation they will act on that motivation, when they act they get some kind of feedback which increases their motivation to act again. see https://gamification21.wordpress.com/learning-content-4/24-activity-loops/

This blog is obviously different from a game that wants you to keep playing but the model is worth exploring.

For example: Why I keep blogging

  • Motivation: I believe these posts can help people share Christian content and have set myself the goal of blogging at least once a week.
  • Action: I blog and share news of my posts by facebook, twitter, and a few emails.
  • Feedback: I see my blog go live, webstats show it’s being viewed around the world, some people share links or respond to me directly. The feedback adds to my motivation and encourages me to blog again.

What does the loop looks like that keeps you visiting this (or another) site?

My example was not a closed loop. I still have motivation when I’m not getting the feedback but encouragement definitely helps so please do keep reading, comment, share and reblog or link back to anything useful here.

*for the top reason this site exists see the intro post “But these are written


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