How do I get People back to my website? – Engagement loops #2 of 4

These twelve ideas were suggested for how to get people back to specific websites. Which do you use? Which could you use? Why do they work?

(Part 1 of this series talked about why you might want people to return)

You may have a very different type of site, a different audience and  a different purpose. But thinking about why these ideas may (or may not) work could help you come up with fresh ideas of your own.

The context

There are about 7000 languages used around the world. As more and more people gain access to the internet they are recognizing that their language can have a place on the web both in written form and in audio and video. Many of those communities are using the the internet as a way to show that their language has a future in the digital age. A large number are also using the internet to share Christian scriptures in their language (The Bible or at least part of it is available in almost 3000 languages). These are some ideas being explored by people building community and scripture focused websites.

The audience

Audiences for each of these sites vary. In some cases there are many millions of speakers of a language online. In some cases only a few thousand people on the internet. In some cases there are only a few thousand people on the planet. Some have good education and good access to technology. Some may only have a few in the community who can use and share materials.from the web. Before you think about methods you need to think about the audience.

Some of these ideas are clearly aimed at literate Christians and others exploring the Bible, others are applicable to any audience that is already actively using the web for reading text.

The ideas

  1. Promise new features (with or without launch date)
  2. Provide regular new articles and features (something new this time, maybe something new next time)
  3. Scripture reading plan (something to do on a daily / regular basis)
  4. Verse of the day (automated cycle or webmaster required to update regularly)
  5. Lectionary readings (Some churches use set readings for every day of the year)
  6. More content than people can read/view at once
  7. Material they want to read/hear/view again
  8. Useful reference (online Bible, dictionary, embedded radio player, multiple useful links)
  9. Games: These  might have a serious purpose or just be for fun (using the national or local language)
  10. Anonymous comments, poll
  11. A twitter feed
  12. Blog posts by selected church / community leaders

How well do you know your audience and your context? What ideas seem most appropriate? How can you check what is working?

Why do people come back? (Come back for post number #3 available Thursday June 2nd)

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